100 Baggers

by Chistopher Mayer

Publisher: Laissez-Faire Books
Publication Date: May 22, 2018
Pages: 224
Format: Hardcover / Kindle / Paperback / Audiobook
Language: English
Genre: Finance / Non-fiction / Growth Investing
Amazon Rating: 4.6/5 (2,278)
Goodreads Rating: 4.2/5 (3,140)

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"Your biggest enemy is your own impatience."

Synopsis

100 Baggers by Chris Mayer is a deep dive into one of the most alluring investing goals out there: finding stocks that return 100x your original investment. Mayer explores historical examples, draws from the legendary work 100 to 1 in the Stock Market by Thomas Phelps, and distills common traits of these rare winners. This isn’t about stock tips, it’s about the mindset and criteria needed to hold onto explosive growth companies for decades.

Quality of Writing and Style

The writing is clean, conversational, and confident. Mayer has a knack for making big ideas approachable without dumbing them down. It’s part history, part analysis, and part motivational guide. He mixes stats with storytelling, making it easy to digest even when the concepts are challenging. It’s not a literary masterpiece, but that’s not the point. It’s clear, direct, and sharp.

Themes and Analysis

The core theme is conviction. Mayer argues that the biggest returns come from long-term thinking, not frequent trading or market timing. He breaks down traits of 100-baggers—like high returns on capital, scalable business models, and founder-led leadership, and emphasizes holding power as the real superpower. This book is as much about temperament as it is about research. In a world of instant gratification, it’s a call to think in decades, not quarters.

Strengths and Weaknesses

The biggest strength is focus. Mayer doesn’t try to be everything to everyone, this book is laser-targeted at long-term wealth builders. The case studies are great, the lessons clear. The downside? It’s aspirational, and some investors might walk away thinking it’s easier than it really is. There are no precise formulas here, just traits, patterns, and principles. And honestly, most people don’t have the emotional resilience to sit on a 100-bagger through the volatility.

Audience and Recommendation

If you’re a long-term investor with discipline, this is essential reading. It’s particularly great for those who already understand the basics and want to level up their thinking. Traders, short-term speculators, or anyone who panics on a 10% drop probably won’t apply much of this. But if you’re looking for a mindset shift toward building legacy wealth, Mayer’s your guy.

Personal Reflection and Conclusion

100 Baggers didn’t just inspire me, it challenged me. It made me question how often I sell too early, how little I trust compounding, and how my own emotions sabotage returns. It’s not a playbook, it’s a philosophy. And if you take it seriously, it can completely reframe how you invest.

My Rating: 9/10

Focused, practical, and quietly radical. A must for anyone aiming to build serious, generational wealth.

If this hit home, you’ll also want to read 100 to 1 in the Stock Market by Thomas Phelps, Common Stocks and Uncommon Profits by Philip Fisher, or The Psychology of Money by Morgan Housel.